Beth Ann Catalano has been appointed president of Dead Sea mineral-based skin care brand AHAVA North America. Catalano formerly served as senior vice president of sales, administration and education at Steiner Leisure Corporation where she oversaw the Bliss, Elemis and Remede portfolios. Prior to this post, she co-founded the hair care startup, Jonathan Product. Her industry experience also includes positions at Shiseido, LVMH Corporation, Unilever and Lancome. Catalano replaces Elana Drell-Szyfer, who recently joined Kenneth Cole Productions Inc.